Category Archives: Communications

The 7 deadly sins of Instagram

You know this, but it bears repeating: Your brand should be on Instagram.

It’s not too late—as long as you know what you’re doing.

It’s disturbing to watch sophisticated brands make rookie mistakes. Like any social network, Instagram must be learned. The following guide can teach you the ropes. If you’re committing any of the gaffes below, please stop. Make Instagram a better place:

1. Advertising in other people’s comments

Self-promotion is tricky. After all, you’re on Instagram to promote your brand, right?


How Patagonia proves the power of story

The situation below is completely true and yet completely fiction:

You’re on one side of a quickly Windexed boardroom table. You had accepted the offer for coffee when you arrived, and it is half-full now, cold, sitting in front of you. Across from you are three to five people. These people are your potential clients. They fit the archetypes you know from being in boardroom situations. There is the boss who makes the final decision, the executive who read some marketing articles that morning in Fast Company, the naysayer who will not like any ideas (including his own) and the overworked person who will be tasked with implementing everything you are pitching.

They stare at you cow-eyed while you run through your vision. They look at your proposal numbers. The executive smiles slightly.

“So where does this all start?” says the boss.


Patrick Joy appointed non-executive director of TPI Group

Former EY Entrepreneur of the Year and founder of Suretank Patrick Joy has been appointed as a non-executive director of communications company TPI Group.
Business and Leadership – Leadership


8 dynamic ways to start your presentation

The most difficult moments of a speech are those expanses of stage time while you get to your spot, find your notes or your clicker, look at the audience, wait for the applause to die down, and gather your wits to begin.

You’re hoping it all goes well, wondering whether the technology will work, fearing it won’t, and trying to figure out why you agreed to speak to this motley crowd in the first place.

Then you have to begin your speech. When you open your mouth, what comes out? Following are eight ways to begin a speech that go beyond my usual exhortations to start with a story, startling stat or question:

1. Begin with the way things used to be.


Chair of new forum for Irish Water users appointed

Dr Tom Collins has been appointed chairperson of the Public Water Forum by Minister for Environment, Community and Local Government, Alan Kelly.
Business and Leadership – Leadership