Category Archives: Communications
Trying to keep up with social media changes and features can feel like running a race with a constantly relocating finish line.
You work so hard to keep up, but you feel like you aren’t getting anywhere.
If this sounds familiar, check out this infographic from Post Planner. It lists 12 Facebook features that marketers should know about.
Some may look familiar, and some may be new to you. Regardless of whether this infographic introduces a feature that will make your life easier or helps you realize that you’re actually up to date on the latest offerings, it will make you feel a little happier.
President Barack Obama has adopted a different tone, if not a new stance, about gun legislation.
In the immediate aftermath of Thursday’s shooting at Umpqua Community College in Oregon, Obama forcefully spoke about United States’ gun laws.
In his statement, Obama said that “our thoughts and prayers are not enough” as a response to mass shootings without “sufficient common-sense gun-safety laws.”
“[I]t does nothing to prevent this carnage from being inflicted someplace else in America—next week, or a couple of months from now,” Obama said.
As PR pros, we work hard to promote our clients, our companies and our stories, but what about promoting ourselves and our personal brands?
Developing a strong personal brand can only take you further in your career and life.
Here are the steps to take:
1. Keep an eye on statistics and trends. Just as you would track analytics and growth online for a company or client, do the same for your own blog and social media channels. I have a master spreadsheet where I track my statistics for Twitter, Pinterest, blog subscribers and #GetGutsy e-newsletter subscribers weekly.
Using “impact” as a verb may cause you to roll your eyes accordingly.
Last week, we had a request to change the verb “affects” to “impacts” in a headline. The requestor thought “impact” was the better choice because it was a stronger verb.
Original headline: Recent court decision affects physicians.
Requested headline: Recent court decision impacts physicians.