Category Archives: Communications

The marketer’s guide to landing that next great job

When most of us think of marketing, it’s usually associated with a product or service or with driving a company’s brand message to the right audience.

Effective marketing defines the distinctive features and benefits of products or services, but marketing is also relevant to your job search and career advancement.

I’ve often found that my marketing candidates overlook basic marketing fundamentals when applying those principles to themselves in the job market. I think of the adage, “The shoemaker’s children have no shoes.”

Those who are successful at building their career, whether they are looking for a new job or a promotion, understand how to use marketing to their personal advantage. The first step is to promote yourself as you would a product or, as many career advisors like to say, a “brand.”


32 alternatives to ‘a lot’

“A lot” is a piece of land, or so said many of my high school English teachers whenever anyone used “a lot” to describe an amount.

Unfortunately, in much of the work we’re asked to edit, “a lot” is used…a lot.

Here are a few examples of how the term is commonly used:

  • “There will be a lot of drinking after work tonight.”
  • “Our style guide does not appear to be used by a lot of people.”
  • “I try not to ask for a lot of help from the IT Department.”
  • “There’s not a lot we can do about the CEO’s use of run-on sentences.”
  • “I know he says it a lot, but your brother cannot trade you for an iPad.”

Its use in formal writing is lazy and colloquial. And as a quantifier, it’s meaningless. How much is “a lot,” exactly?


6 companies that kill it on Instagram

Instagram is one of the fastest-growing social networks; 400 million members share 80 million pieces of visual content daily. It’s the network that gets the highest engagement per post at more than 4 percent, whereas Facebook and Twitter achieve less than 1 percent.

Such eye-catching stats might lead you to expect companies to flock to Instagram to appeal to its active, engaged audiences. However, only 34 percent of brands are on Instagram, compared to 80 percent and 70 percent on Facebook and Twitter, respectively.

What gives? In defense of Instagram, it is still relatively new, and companies often see its users as a more niche audience. It’s easy for companies to write off Instagram because they don’t feel its products or services are visual enough, but most industries find a way to make it work. Some of the most successful Instagram accounts don’t promote their offerings, but zero in on their team, facility, and technology.


How to jazz up interviews for your employee magazine

It’s said that there are three rules to success in business: Know your people, know your people, and know your people

A great way to help that happen is through your internal magazine. Employee interviews in internal publications can be engaging and fun, and they can help colleagues connect in an easy-going, lighthearted way.

A well-considered employee presence delivered with a personal touch helps to create a powerful sense of belonging and ownership: It’s “our magazine” representing “our people.”

It’s important to keep the content of this feel-good platform fresh and relevant, so readers come back for more. There are lots of quirky ways to go about introducing your associates to the rest of the organization by injecting energy into your employee interviews:


Infographic: How to build a strong visual brand

People remember only 20 percent of what they read if no visuals accompany the text, an infographic by WebDAM says.

Our verbal intelligence is dropping, and visual intelligence is rising. Look no further than the latest SAT scores-the average reading score hit an all-time low in 2014.

Visual content reigns supreme these days, but is your organization keeping up?

[RELATED: Learn about the latest digital communication technology and methods—and how they motivate employees to achieve your organization’s goals—at this March conference.]