Category Archives: Communications

LinkedIn insider shares 3 profile makeover tips

Have you updated your LinkedIn presence recently? Are you using LinkedIn’s latest, greatest features to attract and engage more followers?

If not, you’re at a disadvantage. The No. 1 professional network recently hit 300 million users and continues to grow, making it harder for company and personal pages to stand out from the rest.

Here are three easy ways to give your profile an edge, courtesy of a key LinkedIn insider:

1. Upload a high-quality, professional headshot. Profiles with photos receive 14 times the views as others, and those with headshots enjoy even more engagement.


Infographic: 12 Facebook features every marketer should know

Trying to keep up with social media changes and features can feel like running a race with a constantly relocating finish line.

You work so hard to keep up, but you feel like you aren’t getting anywhere.

If this sounds familiar, check out this infographic from Post Planner. It lists 12 Facebook features that marketers should know about.

Some may look familiar, and some may be new to you. Regardless of whether this infographic introduces a feature that will make your life easier or helps you realize that you’re actually up to date on the latest offerings, it will make you feel a little happier.

Want to get your employees involved and active online? Download our free guide: 6 steps to crafting an internal social media plan.


Obama: ‘Our thoughts and prayers are not enough’

President Barack Obama has adopted a different tone, if not a new stance, about gun legislation.

In the immediate aftermath of Thursday’s shooting at Umpqua Community College in Oregon, Obama forcefully spoke about United States’ gun laws.

In his statement, Obama said that “our thoughts and prayers are not enough” as a response to mass shootings without “sufficient common-sense gun-safety laws.”

“[I]t does nothing to prevent this carnage from being inflicted someplace else in America—next week, or a couple of months from now,” Obama said.


7 steps for promoting your personal brand

As PR pros, we work hard to promote our clients, our companies and our stories, but what about promoting ourselves and our personal brands?

Developing a strong personal brand can only take you further in your career and life.

Here are the steps to take:

1. Keep an eye on statistics and trends. Just as you would track analytics and growth online for a company or client, do the same for your own blog and social media channels. I have a master spreadsheet where I track my statistics for Twitter, Pinterest, blog subscribers and #GetGutsy e-newsletter subscribers weekly.


Is there a strong alternative to using “impact” as a verb?

Using “impact” as a verb may cause you to roll your eyes accordingly.

Last week, we had a request to change the verb “affects” to “impacts” in a headline. The requestor thought “impact” was the better choice because it was a stronger verb.

Original headline: Recent court decision affects physicians.

Requested headline: Recent court decision impacts physicians.