Category Archives: Communications

What if your employee sent hateful tweets?

Since you probably had your head down taking care of business you might have missed this, and that’s too bad, because while the issue is something I hope you will never be forced to deal with, it is a situation you should think hard about so you’ll know how to respond..

A little background: Curt Schilling is a former pitcher (he played in six All-Star games, pitched for three World Series winners, and was a Series MVP) who tried entrepreneurship (the video game company he founded failed), and is a baseball analyst and announcer for ESPN. In short, high-profile.

Recently his daughter was accepted to Salve Regina University. Like many a proud father, Schilling shared his excitement with his Twitter followers.

Postgrad business students from WIT making connections in Brussels

Sean Kelly, MEP and former GAA president, met with Jake Dillon, WIT master’s student, Waterford hurler and captain of the WIT Fitzgibbon Cup team, at the European Parliament in Brussels earlier this month.
Business and Leadership – Leadership

Study: ‘Influencer marketing’ on the rise

It’s no surprise that word-of-mouth marketing is effective, but when brand managers combine it with the power of social media, they see greater campaign success, all while spending less money.

A recent study in the Journal of Consumer Research found people on social media often form opinions or make judgments about products and services based on the opinions of those they follow.

A recent e-book by Tapfluence and Intuitive supports those findings. In their study, researchers found that 92 percent of consumers turn to people they know for referrals above any other source. Considering referrals are found online 81 percent of the time, social media and word-of-mouth combine to form new and powerful marketing strategies.

The study identifies two types of strategies that marketers can use in 2015 to boost their brands online: “influencer marketing,” in which brand managers partner with people who have large followings on social media platforms, and “advocate marketing,” which harnesses the ideas and power of a company’s consumers, employees and partners.

Former Government Minister Pat Carey speaking at marriage equality fundraiser

Former Minister Pat Carey will give the keynote address at a fundraising event this evening for the ‘Yes Equality’ campaign.
Business and Leadership – Leadership

Surprise! Men in PR paid $47,500 more than women

Nearly 10 years ago when I started Arment Dietrich, I sat in meeting after meeting where the (male) prospect would ask me when they got to meet my husband.

At first I thought, “Oh, how nice. They’d like to socialize with us.” Then I realized I was wrong.

I don’t remember what business it was today, but I remember we were in the final negotiations with a company to close the biggest contract we’d have had.

The men showed up in our conference room, put their Halliburton briefcases on the table, took off their expensive suit jackets—Rolex watches gleaming in the sun coming through the east window—and said they were ready to get down to business.