Category Archives: Communications

7 ways to create better social media and content marketing campaigns

It’s time your digital, content and social media programs brought forth a return on investment.

To make that happen, follow these seven rules from Brian Solis, principal analyst at the Altimeter Group and keynote speaker at our Content Marketing Summit at LinkedIn:

1. Stop chasing shiny objects. This includes new social networks like Meerkat, Snapchat and Pinterest. There will always be “the next big thing,” but you don’t have to chase after it. Chase after your customers instead.

2. Stop using a content marketing calendar. Content calendars make you think about quantity, not quality. Your consumers are already overwhelmed with mediocre content. Don’t give them more.

Executive Edge Day to offer latest thought leadership and research trends

Smurfit Executive Development is running its Executive Edge Day for the fifth time on 30 April at University College Dublin in Blackrock, offering the latest thought leadership and research trends in a variety of management domains.
Business and Leadership – Leadership

Newspaper reporters officially have the worst jobs

PR pros: You may think you’ve got it rough having to pitch reporters to cover your companies and clients, but the guy or gal at the other end of that pitch has it worse—much worse.

The CareerCast.com annual list of the Worst Jobs has ranked newspaper journalist as the absolute worst job a person can have.

According to the site, “Readership has steadily moved from print publications, whether they be newspapers or magazines, in favor of online outlets. The resulting decline in advertising revenue has left newspapers — and thus, newspaper reporters — feeling the pinch.”

Newspaper reporter was ranked 200th out of the 200 jobs that were ranked based on work environment, stress, income and hiring outlook.

Lero professor to receive global award for service to software engineering community

Lero’s Prof Bashar Nuseibeh is to receive the 2015 Distinguished Service Award from the US-headquartered ACM (Association for Computing Machinery).
Business and Leadership – Leadership

5 terrible intranet practices to ditch

For many intranet administrators, it feels as though we work double time to provide more than enough valuable, relevant information and resources to our colleagues.

Then why are they still not jumping for joy over our efforts? It may be because we have to stop committing these five common mistakes. Heed this advice:

1. Stop overcrowding your intranet.