Category Archives: Communications

5 lessons in ethics from PR disasters

This summer—five years after the massive disaster of BP’s oil spill into the Gulf of Mexico—the company was ordered to pay an $ 18.7 billion settlement.

It’s the largest penalty that a single company has ever had to pay, and many PR pros wonder how much it will damage BP’s brand—or whether it will ultimately sink the company.

The crisis brought on by negligence made many question the company’s motives and ethics, and it’s still a cautionary tale for communications professionals.


Quick and simple design tips for presenters

Whether you’re starting a presentation for an event next month or you’re sprucing up—or just beginning—one you’re giving tomorrow morning, here are some fast design tips:

Think “kids’ book.”

Have you ever seen a presentation that looks minimalist, contemporary, sleek? It probably followed this design principle, which takes a cue from children’s books by including only a short amount of text and single object of focus per slide.

Avoid “snazzy” typefaces.

You might think Flower Cursive River Serif is the most inventive typeface you’ve ever seen, but illegible and distracting fonts don’t belong in your presentation.


Infographic: An inside look at social media teams

How many people are on your social media team?

To what department does your social media team report?

SimplyMeasured asked more than 350 social media marketers to address these issues and more, and it compiled the results in an infographic.

Curious how your social media team compares against others?

SimplyMeasured found that 57 percent of social media teams report to the marketing department. Thirteen percent report to communications, and 9 percent report to public relations. Sixteen percent wrote in their own answers, which ranged from, “Each department manages their own social media outreach,” to, “It used to be in communications, then marketing, then customer service.”


Infographic: 10 Facebook trends of 2015 (so far)

Facebook has been busy.

Over the last several months, it has been rapidly evolving from a site where you were subjected to an endless stream of photos of your acquaintances’ children to a modern media company. And by the looks of it, the company that Mark Zuckerberg started in a Harvard dorm room in 2004 is just getting started.

Perhaps the biggest shift in Facebook’s model is its insistence on video. The site’s video auto-play feature was introduced last year, and now more native Facebook videos are watched on the service than YouTube videos.

Its ancillary properties, including Instagram, WhatsApp and Messenger, have grown and evolved in their own right to impressive numbers (WhatsApp alone boasts 700 million users).

Download the Marketer’s Guide to Digital Giveaways, Promotions and Rewards.


Infographic: How to become a morning person

Wisdom from actress Zooey Deschanel: “In an ideal world, no one would talk before 10 a.m. People would just hug, because waking up is really hard.”

For a lot of us, waking up is hard.

Becoming a morning person isn’t impossible, an infographic from Greatist promises. With a few tweaks to your daily routine, you can wake up fresh-faced and ready to start the day.

Here are some of the infographic’s recommendations:

1. Get better sleep: If you don’t get enough sleep, you’ll have a hard time waking up. Taking a warm shower, listening to white noise or calming music, and shutting off electronics an hour before you go to sleep can calm your body and prepare it for a sound slumber.