Category Archives: Communications

20 seconds to pitch perfection

Say you have a fantastic press release, blog or feature that could really help drive awareness of your client and build strong relationships with key journalists. There is just one problem: To stand a chance of success, your pitch needs to stand out and compete with the countless other PR professionals targeting the same title or journalist with their own stories.

If we lived in an ideal world, there would be loads of time to discuss the ins and outs of a story with journalists at length, but unfortunately, there isn’t. Unless you can deliver the essence of a story and its relevance in less than 20 seconds, it is unlikely that a journalist will be interested.

My first job in PR was with a big London agency, which was certainly a baptism of fire as far as learning the media relations ropes goes. I was fortunate enough to work with an ex-national journalist who gave me some good advice that sums up how journalists want to be pitched to:

Finance Bill 2014 published today

Finance Bill 2014 was published today by Minister for Finance, Michael Noonan.
Business and Leadership – Leadership

Mayo Clinic exec: ‘Everything we do … can become part of brand journalism’

Walk into the daily leads meeting for Mayo Clinic’s communications team, and you’d think you were in the newsroom of a major daily or broadcast operation.

The Rochester, Minnesota, medical research organization brings together media relations, social media, public affairs, and internal communications teams to share upcoming news from Mayo Clinic, as well as trending news that the organization’s experts can weigh in on.

The daily leads meeting—as well as departmental pitching meetings and communications strategy meetings—do much more than generate press releases and place medical experts in news stories.

“We coordinate news on the front end so that it can be delivered as completely possible,” explains Ron Petrovich, manager of Mayo Clinic’s Center for Social Media.

Expert finds AIT audiology degree to be on a par with international programmes

Ireland’s first degree in audiology, offered by Athlone Institute of Technology (AIT), is on a par with the standards of similar UK and other international programmes, according to a report.
Business and Leadership – Leadership

12 most timely questions to ask when you have a new job

It used to be you had about 90 days to get up to speed at a new job. No one expected you to do your job competently before then.

Times have changed.

The need to quicken a new employee’s ramp-up time is greater than ever, but rarely will an employee handbook or how-to manual answer the most important questions (if such documents even exist). The nice thing about being new is you can ask all types of questions, and co-workers are generally gracious in responding.

The following 12 questions are only crucial to my ramp-up:

1. Where is the supply cabinet?

Majority of Irish business leaders think Budget 2015 will improve outlook for economy – PwC

Nearly three-quarters (73pc) of Irish business leaders are of the view that Budget 2015 will improve the outlook for the Irish economy, according to the findings in the PwC Post Budget Opinion Poll carried out at its Budget Breakfast attended by over 500 business leaders.
Business and Leadership – Leadership

Why do reporters hate PR pros so much?

As a PR professional, I make it a point to follow the Twitter accounts of the reporters I reach out to and whose work I enjoy reading.

I find it integral to get some insight into their daily lives; to really learn about who they are as people, both professionally and personally. At first, I didn’t understand why I was consistently reading tweets from journalists attacking PR. The question that immediately came to my mind is, “Why?”

Why would anyone hate to hear from someone that is trying to help them professionally? Why would reporters literally dread reading through their inboxes? The answer is simple: There is something fundamentally wrong with the way PR pros relate to the media.