Category Archives: Communications

10 tips for LinkedIn publishing

I’ve seem to be finding more and more valuable content that’s published directly on LinkedIn. The site itself is putting a bigger emphasis on becoming a content publisher.

That means as content creators we should understand the best ways to create content on the site itself.

An OKDork and Search Wilderness study, published at TopDogMedia, took a look at 3,000 of the highest performing pieces of content published on LinkedIn. The results are pretty interesting.

Contrary to what we’ve all learned and been told about most content on the web, longer is better in LinkedIn publishing, with 1,900-2,000-word posts outperforming shorter content. Thursdays are the best days to publish and you should keep your headlines between 40-49 characters.

‘Yes Equality’ register to vote campaign to be launched ahead of marriage referendum

The Gay and Lesbian Equality Network (Glen), the Irish Council for Civil Liberties (ICCL) and Marriage Equality are launching ‘Yes Equality’, a campaign to encourage people to register to vote ahead of next year’s referendum on civil marriage equality at 11am on Monday, 3 November at the cross section of The Quad in University College Cork, Western Road, Cork.
Business and Leadership – Leadership

10 words to cut from your writing

As Mark Twain famously wrote, “I didn’t have time to write a short letter, so I wrote a long one instead.” His point? Strong writing is lean writing.

When you want to make your writing more powerful, cut out words you don’t need—such as the 10 included in this post:

1. Just: The word “just” is a filler word that weakens your writing. Removing it rarely affects meaning, but rather, the deletion tightens a sentence.

Marguerite Sayers appointed managing director of ESB Networks

Marguerite Sayers has been appointed managing director of ESB Networks Ltd, while Paul Mulvaney has been named the company’s head of innovation.
Business and Leadership – Leadership

20 seconds to pitch perfection

Say you have a fantastic press release, blog or feature that could really help drive awareness of your client and build strong relationships with key journalists. There is just one problem: To stand a chance of success, your pitch needs to stand out and compete with the countless other PR professionals targeting the same title or journalist with their own stories.

If we lived in an ideal world, there would be loads of time to discuss the ins and outs of a story with journalists at length, but unfortunately, there isn’t. Unless you can deliver the essence of a story and its relevance in less than 20 seconds, it is unlikely that a journalist will be interested.

My first job in PR was with a big London agency, which was certainly a baptism of fire as far as learning the media relations ropes goes. I was fortunate enough to work with an ex-national journalist who gave me some good advice that sums up how journalists want to be pitched to:

Finance Bill 2014 published today

Finance Bill 2014 was published today by Minister for Finance, Michael Noonan.
Business and Leadership – Leadership

Mayo Clinic exec: ‘Everything we do … can become part of brand journalism’

Walk into the daily leads meeting for Mayo Clinic’s communications team, and you’d think you were in the newsroom of a major daily or broadcast operation.

The Rochester, Minnesota, medical research organization brings together media relations, social media, public affairs, and internal communications teams to share upcoming news from Mayo Clinic, as well as trending news that the organization’s experts can weigh in on.

The daily leads meeting—as well as departmental pitching meetings and communications strategy meetings—do much more than generate press releases and place medical experts in news stories.

“We coordinate news on the front end so that it can be delivered as completely possible,” explains Ron Petrovich, manager of Mayo Clinic’s Center for Social Media.