Category Archives: Communications

Is anything ever really ‘off the record’?

Uber hit another reputation speed bump last week when one of its senior executives shared an troubling suggestion for generating better PR for the brand with a group of notables.

At a celebrity-studded dinner in New York, Senior Vice President of Business Emil Michael floated the idea of hiring opposition researchers to dig up dirt on journalists who’ve been hard on the company in order to “give them a taste of their own medicine.”

Apparently Michael thought he was speaking off the record, so the whole thing might have been another crazy cocktail-party story except for the fact that there were journalists present. One of those journalists was Buzzfeed’s Ben Smith, who promptly posted a story about the bizarre statements, because no one told him anything was off the record, and therefore it wasn’t.

DCC is overall winner of Published Accounts Awards for third year

DCC has been named as the overall winner of this year’s Published Accounts Awards, as well as winning the Large Quoted Entities category.
Business and Leadership – Leadership

CEO videos boost internal engagement

When employees hear “CEO,” they may envision an unreachable suit in a corner office.

Executives today can—and should—communicate with their employees up close, often, and with a personal touch; video can be the best way to do that.

“Using video lets you capture small moments—those facial expressions and gestures where you think: ‘He’s a real person. He has feelings and opinions about this, too,'” says Annie Burt, institutional communications manager at Mayo Clinic.

For organizations with a large geographic footprint, video is an especially easy way to help employees feel connected.

Gerry McGinn appointed to the board of Capita Asset Services

Capita Asset Services has appointed Gerry McGinn as a non-executive director.
Business and Leadership – Leadership

7 phrases that make marketers look outdated

Ever feel like the old guy at the bar? It inevitably happens to you post-college if you continue to frequent the same pubs.

My advice: Embrace it. Be the old guy at the bar. Not caring can be empowering.

Being the old guy at the watering hole of marketing is decidedly not cool, though. “Outdated” is the direct predecessor to “unemployed” in our industry. My advice: Don’t embrace that. Fight it. Learn to recognize the warning signs that your old way of thinking is—well—old.

A lot of these warning signs can be found in your everyday language—little phrases that signify beliefs or attitudes that just aren’t keeping pace.

Here are some that make me cringe almost daily:

Geopolitical instability main issue affecting global growth

Geopolitical instability was ranked as the number one issue for global growth ahead of dealing with debt reduction, equipping for a knowledge-driven age, coping with increasing longevity and climate change, according to a poll of over 300 European institutional investors.
Business and Leadership – Leadership

Why you shouldn’t ‘be’ on LinkedIn

I recently asked a group of business development associates whether they had ever read a useful article on LinkedIn. Not surprisingly, 90 percent said yes.

LinkedIn’s (many) updates are conscientiously evolving it into a daily newspaper, shifting its role from dormant resume file to “give us 15 minutes each morning and we’ll make you a better professional each day.”

But 0 percent of those folks had ever posted a useful article on LinkedIn.

They admitted they use LinkedIn to find industry news, but they let other people—including competitors—control the message.