Category Archives: Thoughts
I’ve noticed they seem to have a lot in common in regards to the way they approach their careers and job.
Read my latest article over at About.com Management and Leadership to find out the 20 Characteristics of Successful Senior Executives.
If you spend just a few minutes listening to a great radio station, you’ll know it’s them. They’ve worked hard to make sure that the promos they run sound unique and welcome and friendly. You’re home.
People in radio call these little promo moments, “bumpers.” Now that we’re all in the media business, we can have them too.
During their glory days, MTV understood this. Anyone could run music videos, of course, but the promos, the little in-between shorts, those could only belong to one network.
Many listeners to Sirius/XM recoil when they hear the incessant bumpers that run on channels devoted to classical music or the Dead or comedy. They’re too loud, too AM radio, they sound disrespectful, aural spam from a company that should be earning our trust…
A marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role. Unilever CMO Keith Weed embodies this new order as an architect and leader of the firm’s plan to double revenue while halving its environmental impact. In this edited interview, Weed describes a new breed of marketing organization, and the CMO’s increasingly strategic role.
You have a very unusual job description for a CMO – you oversee marketing and communications and sustainable business. What’s the rationale for that?
The construct came from our CEO Paul Polman. When Paul arrived at Unilever in 2009, I was running the global laundry and home care business and also the water business around the world. And one of the big drives there for me was to find more sustainable solutions, particularly to clothes washing. It’s the greatest use of domestic water and we have a big business in emerging markets where people have to work hard to fetch water or pay a lot for it. So, I was already quite focused on sustainability issues.
Last fall, Citizens Financial Group unveiled its “Bank Better” initiative, designed to simplify and make more personal the banking experience for its customers. The initiative includes a new approach to overdrafts –- no overdraft fee for transactions of $ 5 or less, as well as other updates to bank processes that similarly simplify interactions and transactions.
Forbes – Leadership
What makes a leader stupid? Most believe it is a combination of a number of unattractive and unproductive behaviors that are incorporated into their style that makes them unsuccessful, along with a refusal to change. A stupid leader is a committed self-serving leader. They see every situation and activity from their own vantage point and […]
Linked 2 Leadership
It’s called “coaching someone out of a job”.
Read my latest article at About.com Management and Leadership to find out how.
Your peer group are people with similar dreams, goals and worldviews. They are people who will push you in exchange for being pushed, who will raise the bar and tell you the truth.
They’re not in your business, but they’re in your shoes.
Finding a peer group and working with them, intentionally and on a regular schedule, might be the single biggest boost your career can experience.